| ATREE: Social Entrepreneurship in Vembanad |
| 作者姓名：Nobin Thomas; Ajith K. Thomas; Irene Johnson; |
| 商品類型：Case (Field) | 商品編號：9B19C018 |
| 出版日期：2019/06/20 | 內容長度：10 頁 |
The backwaters of Vembanad, in Kerala, India, were a renowned tourist attraction, known for their beautiful waters, schools of fish, and the people who lived along the shores. However, the exploitation of resources had taken a toll on the lake and its ecosystem. Pollution and the decline of the rich fish population had left the community impoverished. In 2008, the non-profit social enterprise Ashoka Trust for Research in Ecology and Environment (ATREE) .....more
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| ATREE: Social Entrepreneurship in Vembanad - Teaching Note |
| 作者姓名：Nobin Thomas; Ajith K. Thomas; Irene Johnson; |
| | 商品編號：8B19C018 |
| 出版日期：2019/06/20 | 內容長度：12 頁 |
Teaching note for product 9B19C018.
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| Blossom Inners: Designing Nonsensual Communication for Lingerie Marketing - Teaching Note |
| 作者姓名：Ajith K. Thomas; Manu Jacob Mathew; Mary Weil; |
| | 商品編號：8B17A015 |
| 出版日期：2017/03/14 | 內容長度：10 頁 |
Teaching note for product 9B17A015.
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| Blossom Inners: Designing Nonsensual Communication for Lingerie Marketing |
| 作者姓名：Ajith K. Thomas; Manu Jacob Mathew; Mary Weil; |
| 商品類型：Case (Field) | 商品編號：9B17A015 |
| 出版日期：2017/03/14 | 內容長度：12 頁 |
Until 2014, Blossom Inners Pvt. Ltd. (Blossom), a leading lingerie brand in India, had followed the accepted standard of advertising lingerie with images of skin-revealing models. Influenced by their personal philosophy and concern about increasing crimes against women, the company’s directors decided to break from the time-tested lingerie industry standards of communicating with sensual appeal. According to the managing director, Blossom would gain .....more
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